The SEO Checklist module creates an interactive checklist of things you can to do help your site rank higher in some search engines. The module does not make the changes, it provides a checklist and lets you tick off each step when complete.

Administrators see the checklist under Administer » Site configuration » SEO Checklist. Some of the steps require installing modules. Some require configuration. most have links to the right page.

The SEO Checklist module is built and maintained by volacci.com. Download the module from drupal.org/project/seo_checklist.

The checklist provides links to the pages in a book where the steps and the logic behind the steps are explained. The book would be a good investment for the manager of a professional Web site. Some of the steps are performed by the Web site developer, some by content creators, and some by whoever needs to track the success of the Web site. Web site success is relevant to the Web site owner.

Some of the checklist items are standard for Drupal Web sites. one step is to install and activate the token module. Token is so useful that it is supplied in the core download of Drupal 7. You almost always use Pathauto and Pathauto requires token. This is simple stuff for the Web developer.

Some of the steps require knowledge of the content and how you want to sell whatever is in the content. Consider the example of a web site promoting low fat food. A page might talk about frozen vegetables. The content creator writes the page then emphasises the type of vegetables, peas, potatoes, paprikas, etc. The site owner might want the page to appear under low fat instead of potato. At page creation time, you change titles and meta tags to reflect low fat. The SEO checklist prompts the installation of the right modules to give you the right facilities at content creation time then you have to include the relevant steps in your content creation workflow.

The result is worth the effort.